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Top Tips for Designing a Business Brochure

Published on 14th December 2020

A business brochure can act as the centre piece for your marketing material, featuring all the essential details of your offering in one piece. That means you have to take some time to plan it correctly to ensure the finished product turns out exactly how you envisioned it. Here are some top tips for designing a business brochure.

Consider what you want to achieve

By understanding what you want to achieve with your business brochure you can plan the content appropriately. Is it to generate leads? To promote a new service or product? General marketing to promote the brand? Once you identify this then you can start discussing what will go inside. This will help dictate the size of the brochure – A4, A5, A6, etc. – and the number of pages required (which will always be in multiples of 4).

Keep the cover design simple

While you want to capture people’s attention, a cover design that is too busy or disorganised can have the opposite effect. Keep things simple with an identifiable (and relevant) image, clear fonts and branding and a title that states what the brochure is about, setting the tone before the first page is turned.

Plan the layout and content

There are some important rules to follow when printing a business brochure to ensure you get the best results:

  • Ensure images have a minimum DPI of 300 so they print with clarity and are not blurred or pixelated. Also position images to maximum effect so they complement the text and vice versa.
  • When writing the content, avoid using long paragraphs and large chunks of text. This will put the reader off and make them less willing to engage. A good rule of thumb is to get the text prepared before the design and then frame it around the layout.
  • You want colours to have an impact and not feel too overwhelming. Using brand colours are a good idea (a printing company can match using pantones) and ensure it contrasts well with the main body of text.
  • Limit the number of fonts being used - no more than two. It keeps the text readable and the design consistent from start to finish.

Think about paper stock

The type of paper being used will also make a difference to the impression you make on customers. You want a good contrast between the cover and inside pages – for example, our Standard Thick Stapled Brochures can be printed with a 250gsm silk cover and 130gsm silk text pages. Depending on the thickness, you can also choose to bind with either staples (saddle-stitched) or as perfect bound (with a hard-edge spine).

Special finishes

If you want to make your business brochure stand out, you may want to add a special finish using custom printing for the front cover. This can be things like foiling or Spot UV, die cutting or embossing. This will add a little extra to the cost, but it will ensure the brochure looks and feels unique and makes the customer feel they are not just opening another standard brochure to flick through.

At Printech Express, we specialise in business printing for businesses across the UK. We can provide Premium Brochure & Booklets in a variety of sizes and finishes, matching your exact requirements. Our friendly team can talk you through all the printing options via Live Chat or over the phone on 01245 506066.

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