There are many ways to promote a business, both physically and online. Due to this, you may be wondering what the best form of promotion would be for your venture.
One of the most effective ways to advertise your business is through shop signage. Well-designed signage located in a highly visible area is the most effective way to attract customers to your store.
Below are some of the reasons why shop signage can benefit your business, as well as how we at Printech Express can help create the perfect signage for your store.
The Benefits of Store Signage
- Well-designed signage will catch the attention of potential customers and attract them to your store.
- Signage lets people know where your store is and how to find it. This is particularly useful for customers who aren’t local to the area.
- If you are located in a highly competitive area such as a shopping centre, then a well-made and well-placed sign can help you stand out from the competition.
- Signage reinforces your branding and informs customers that your store exists as well as the nature of your business.
- It is a more cost-effective form of advertising compared to others. With one permanent sign, you can keep attracting business for years to come.
Types of Store Signage
- Pavement signage: These include A board signs and swing board signs. As the name implies, these are placed outside the store and on the pavement. They are a popular choice of advertising as they can be placed anywhere and can be easily altered to promote special offers.
- Posters: Posters are an excellent way to catch the attention of potential customers. You can often find them inside stores, and they are usually used on shop windows promoting special offers or products and services. Posters may also be used externally on walls and noticeboards.
- Window stickers: These are also commonly used to promote a store’s brand and the services it provides. They are often smaller than posters and so offer more concise information. They are popular as they are durable and will last as long as you need them.
- Bottle neck tags: These can be found on the necks of individual bottled products. They are often used to promote special offers related to the product or the business itself.
- Forecourt signs: These are found in the main forecourt areas of shopping centres and retail precincts. They are used to attract any shoppers in the area and get them to visit your store.
- Safety signs: Safety signs are necessary for keeping both customers and staff safe from injury. These can be found throughout stores, particularly in loading and storage areas.
How Printech Express Can Help
Here at Printech Express, we offer a range of services for high-quality store signage. For example, we offer premium gloss and satin posters with 1080 dpi resolution, as well as a range of budget options. To find out more about our options for posters and pavement signs, please get in touch with us today.